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Archive for 'Answers to your marketing & practice building quest' Category
Mediation Marketing Tips Blog: 2007 Highlights [Jan - Mar]
6 January 2008In looking back over the last year, I highlight some posts for each month. I’ve seen several internet companies do this and bloggers and thought it was an idea worth copying.
I selected posts that contain some marketing gems and hopefully some inspiration for you as you begin implementing your new year plans:
January
[…]
Following up with leads/referrals [part 2]
12 November 2007I recently had my assistant follow up (yet again) with several cases that we have had in the pipeline.
At one point in time, someone reached out to me for a mediation. But, the mediation didn’t go forward for various reasons. The other side needed more discovery, or depositions or in one case the […]
Following up with leads
1 November 2007A participant in the recent Rainmaking teleseminar with Ford Harding had the following question:
What is the best way to follow up on a referral? I am a mediator. I will get calls for service and be asked for my CV. I will then be told by the lawyer that he/she will contact the other side […]
Flat Fee and Up-Front Pricing, Death to the Billable Hour
12 October 2007The ABA Journal picked up an article originally published by the Boston Globe about a Boston area employment lawyer, Jay Shepherd, who has banned the billable hour in his law firm.
Not surprisingly, Shepherd says revenue is up and his firm’s lawyers are more efficient.
Many mediators have asked me, is it possible to offer flat fee […]
Answers to your practice building questions…
26 July 2007Lately the most common question I get from mediation marketing tips readers is:
How do I get started?
We’ve blogged about it in the past.
There are a lot of things to consider. Today, I’m only going to answer this question from the marketing angle.
If you take a look at my Mediation Business Mastery Model […]
Marketing your mediation practice, how much to spend and how to spend it
12 March 2007In response to a “tag” by Vickie Pynchon of the Settle it Now — negotiation law blog, on the topic of “how to start a mediation practice” and in connection with a question posed by a mediator I was consulting with recently, here are some thoughts on marketing your mediation practice.
A Mediation Marketing Tips reader […]
Answers to Your Marketing Questions — Selecting a Market Niche
28 February 2007You will hear it and see it everywhere (I routinely say it)… find a market niche… I have a small section devoted to selecting a niche in my Mediation Business & Marketing Success Action Plan. I was just talking with another mediator yesterday and we were discussing this topic.
For many mediators embarking on building their […]
Answer to your marketing questions… how should retired judges market themselves?
6 February 2007A mediation marketing tips reader posed the following question:
Q “I retired from 27 years on the Superior Court, and it
seems unseemly for me to solicit attorneys for business–any ideas?”
A: Ideas yes, lots of them. I think most mediators feel uncomfortable soliciting attorneys for business, retired judge or not. The mediation marketing that I recommend has […]
Mediation Marketing Queen is offering marketing makeovers…
16 November 2006Dear fellow mediation marketers (if you’re a mediator or conflict manager and want to grow your practice, you my friends, are a “mediation marketer”):
I have decided to give myself (Mediation Marketing Tips and Mediation Marketing Secrets) a marketing makeover. I am also going to give away a free makeover during the first week of December to one of […]
Late Breaking News! — Marketing Workshop at ACR’s Annual Conference this Wed!
22 October 2006Dear Mediation Marketers:
Late breaking news, I’ve been asked to run the Marketing Workshop that is going to be held this Wednesday, October 25, 2006, in Philadelphia at ACR’s annual conference.
Here’s the official title, go register now (or you can register at the door, I think). It is a pre-conference workshop from 1:45- 5 pm on Wednesday.
I […]