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New book on Social Media
14 September 2010Ok, it’s for lawyers, but the advice and knowledge should be very adaptable to mediators.
Disclaimer, I haven’t read it yet, but Victoria Pynchon (whose opinion I value) has, and it is on my to do list.
Caroline Elefant and Nicole Black have released a new book, Social Media for Lawyers: The Next Frontier.
I have to confess I have been slow to jump on the twitter bandwagon, I joined almost 2 years ago and have done next to nothing in the intervening time period.
Well, it is time to get on the ball and take some action.
Like everything, you will need to analazye your marketing basics — who are you trying to connect with, what’s your message, and how are you going to provide value?
Are you looking to develop referral source relationships? (e.g. other professionals who may not be clients per se, but who may refer you business).
Or, are you looking to connect directly with potential clients?
How can you integrate all of your social media efforts into one cohesive marketing strategy?
I will post more once I am involved in the fun and have read the book.
Committed to your success,
Kristina
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